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How to Use YouTube Analytics Data

by | Nov 21, 2022 | YouTube Growth

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YouTube analytics tells you how you are video content is performing, where the people coming from to see you content, what is the topics most popular in your channel.

How to see analytics on YouTube

Step 1. To see YouTube analytics, you need to log in to your account. 

Step 2. Click on the Profile Icon and then select YouTube Studio.

Step 3. Here, you will see summary of metrics about your youtube channel. To get insights in more detail, click on Go To Channel Analytics or select Analytic from the left-hand menu.

Step 4. Click on the tabs Overview, Reach, Engagement, Audience, and Revenue to know important metrics and insight of your youtube channel.

Step 5. Select Advanced Mode in the upper right corner to see detailed metrics of your videos as well as your overall channel.

Step 6. Here, you can also download a report. to do that click on Downward pointing arrow located in the upper right corner. Then choose Google Sheets  or .csv file  to generate a analytics report.

Step 7. From advanced mode, you can also get important insights about your individual videos, year to year channel growth, first 24 hour video performance. To access all that click Compare To  in the upper right corner.

How to see YouTube analytics on mobile

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YouTube metrics explained

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YouTube channel analytics

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Subscribers

These metrics show the number of subscribers on your channel. 

Realtime views

Realtime metrics show number of views that you video received in the past 48 hours. This data is shown in the bar chart and help you to know how is you video performing.

Top videos

These metrics show your top performing video on your channel. 

Channel views

Channel views means the number of views at your channel. within a given period of time, how many views you channel received. 

Channel watch time

Channel watch time refers to the toal amount of time that people watched videos on your channel. 

YouTube reach metrics

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Impressions

Impression refers to the number of times your youtube video thumbnails were watched by the people. 

Impressions click-through rate (CTR)

CTR means impressions click-through rate. In simple terms it means that how many people clicked on your video thumbnails to watch your video content.

Traffic sources

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YouTube search terms

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YouTube engagement metrics

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Average view duration

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Top playlists

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Card and end screen reports

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YouTube audience metrics

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Unique viewers

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Returning viewers

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When your viewers are on YouTube

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Watch time from subscribers

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Audience demographics

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YouTube revenue metrics

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Estimated revenue

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Estimated ad revenue

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Estimated monetized playbacks

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YouTube video analytics

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Views

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Video subscribers

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Watch time

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Average view duration

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Advanced mode

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Popular YouTube analytics tools

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Hootsuite

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Google Analytics

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Conclusion

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